Why your products need to be ready for AI agents
Customers no longer search — they ask. AI agents like ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews recommend products based on data quality. If your data falls short, AI will skip you.
Three trends reshaping e-commerce
AI chatbots as personal shoppers
ChatGPT and Claude conversationally recommend specific products. Customers no longer click through ten results — they get a single, suggested pick.
Google AI Overviews instead of links
AI-generated answers are replacing traditional search results. Your SEO ranking is no longer enough — you have to be in the answer the AI puts together.
Autonomous agents compare for you
Perplexity Shopping and the Google Shopping Graph autonomously evaluate products based on data. Without rich attributes, you drop out of the shortlist.
Six critical elements for AI visibility
AI agents evaluate products based on structured, complete data. Missing fields mean missed recommendations.
1 · Product name
Must include the brand, type and key attributes. E.g. "Nike Dri-FIT men's running shirt, blue, size L".
2 · Product description
Detailed, context-rich copy. Use cases, materials, benefits, scenarios — not marketing fluff.
3 · Photography
Multiple high-quality photos from different angles. Ideally on a white background and in use, with descriptive alt text.
4 · Product attributes
Color, material, dimensions, weight, EAN/GTIN. AI needs these attributes to filter and compare.
5 · Structured data
Properly formatted feeds (Google Merchant, Heureka XML) plus JSON-LD Schema.org on product pages.
6 · Availability and price
Up-to-date stock and pricing. AI won't recommend products that are out of stock or have unreliable data.
JSON-LD: how to talk to AI directly
Schema.org markup gives AI agents machine-readable data. The crawlers behind ChatGPT, Gemini, Perplexity and Claude all understand this structure — without it you're invisible to them.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Nike Dri-FIT pánské tričko, modré, vel. L",
"brand": {"@type": "Brand", "name": "Nike"},
"gtin13": "0194957000000",
"offers": {"@type": "Offer", "price": "890", "priceCurrency": "CZK", "availability": "InStock"}
}
</script>Two products, two fates in AI results
Blue T-shirt
Men's T-shirt. Material, sizes and colors subject to availability.
- Weak title with no brand, type or parameters
- Two-sentence description · no use cases or benefits
- A single low-quality photo on a white background
- Missing EAN, material, color, dimensions
Nike Dri-FIT men's running shirt, blue, size L
Performance shirt with Dri-FIT technology · 92% polyester · for running and fitness · reflective details · regular fit
- Complete title: brand, type, color, size
- Detailed description with material and use cases
- 5+ HD photos · material close-ups · lifestyle shots
- Full attribute set: EAN, color, size, material
From domain to a fixed feed · 4 steps
Auto-detect the feed
Enter a domain · we find the product feed or scan the homepage.
AI Visibility Score 0–100
Every product gets a score · broken down into Content / Trust / Fit.
Concrete AI suggestions
Before/after for every field · with risk level and rationale.
Sync back to the feed
We push approved changes back into the production feed (Google Merchant, Heureka XML).
Find out your AI Visibility score for free
A free product feed analysis takes just a few minutes. Concrete recommendations on 10 products · no signup required.
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