omnicadoHELIX
Back to the blog
4 min read

The next marketplace is AI

For the past twenty years, e-commerce visibility has been shaped by search engines, comparison sites and marketplaces. The next discovery layer is AI. Here's why we built AgentReady.

For the past twenty years, e-commerce visibility has been built mostly on search engines, comparison sites and marketplaces. When a shopper wanted to discover a product online, they would typically start on Google, Amazon, Allegro or Heureka.

That's starting to change.

AI systems like ChatGPT, Gemini and Perplexity are rapidly becoming the new discovery layer of the internet. People increasingly stop browsing lists of links and simply ask an AI instead. And instead of dozens of websites, they get a concrete recommendation.

According to current research, up to 45% of online shoppers already use AI assistants when discovering products, and Gartner predicts that by 2030 as much as 20% of e-commerce transactions will be AI-mediated in some form.

At Omnicado we have spent years helping merchants integrate with marketplaces across Central and Eastern Europe. We have seen how marketplaces reshaped e-commerce distribution. Today we see a similar shift happening again.

The next marketplace is AI.

AI doesn't work like classic search

It doesn't browse the web the way a human does. It evaluates structured data, product attributes, reviews, availability and a whole lot more.

And this is where most e-commerce companies hit a wall today. It's time to step inside.

Many products are effectively "AI invisible". Marketplaces have a huge advantage thanks to the quality, consistency and structure of their data. So how do you make sure AI recommends your products — and ideally takes the customer straight to your store?

That's why we built AgentReady

AgentReady helps e-commerce merchants become:

  • understandable for AI systems
  • discoverable in AI search
  • machine-readable
  • trustworthy for the new AI shopping layers

We connect:

  • product feeds
  • structured data
  • AI visibility monitoring
  • product data enrichment
  • entity optimisation
  • multilingual processing

Omnicado's infrastructure (including Xemel) already powers more than 100 million products and over 1,000 merchants across the CEE region.

E-commerce is entering the era of AI discovery.

Join us with AgentReady by Omnicado.

See how AI sees you

Run a free audit and see how ready your shop is for AI search engines.